by Richard Crabb | CEO | Senior Property Advisor | PIPA Vice Chair | Feb 9, 2019 | Strategic Insights
Real estate marketing is not new because you can’t sell a secret after all. These days, though, there seems to be so much money spent on marketing materials solely to convince buyers of how spectacular a property is. Don’t get us wrong: marketing is part and parcel of...
by Richard Crabb | CEO | Senior Property Advisor | PIPA Vice Chair | Feb 3, 2019 | Strategic Insights
In times of market change, we start to hear sad stories of dodgy property advice coming home to roost. Unfortunately, when markets are booming, unscrupulous operators often set up shop, with the aim of making easy money. The problem is that far too many consumers...
