Why the media focuses on property doom and gloom

by Richard Crabb | Feb 22, 2019 | Strategic Insights

Have you ever noticed any discrepancies in the size of stories by some media on different subjects? Now, usually that is because some topics are considered more newsworthy than others due to how many people that particular story appeals to. When it comes to real...

Why you must look past glossy property brochures

by Richard Crabb | Feb 9, 2019 | Strategic Insights

Real estate marketing is not new because you can’t sell a secret after all. These days, though, there seems to be so much money spent on marketing materials solely to convince buyers of how spectacular a property is. Don’t get us wrong: marketing is part and parcel of...

How to spot a property spruiker before you sign

by Richard Crabb | Feb 3, 2019 | Strategic Insights

A property spruiker sells property while presenting as an advisor. The distinction matters because the investor carries the risk for decades, while the spruiker is paid once, on the day the contract is signed. Most of the warning signs can be checked in a single...