When past performance guarantees future success
The world of finance and property loves a caveat. Whenever an investment advisor is about to launch into a passionate discourse on the relative merits of their particular philosophy, it will inevitably come with some justifications. And among the most common is this:...
Why now is a good time to buy
It’s apparent from the front pages of metropolitan newspapers the time has arrived for the media to start “forecasting” real estate doom and gloom that’s set in for years to come. In fact, if you believed the headlines of late, you’d likely want to hide under your bed...
Why the media focuses on property doom and gloom
Have you ever noticed any discrepancies in the size of stories by some media on different subjects? Now, usually that is because some topics are considered more newsworthy than others due to how many people that particular story appeals to. When it comes to real...
Why you must look past glossy property brochures
Real estate marketing is not new because you can’t sell a secret after all. These days, though, there seems to be so much money spent on marketing materials solely to convince buyers of how spectacular a property is. Don’t get us wrong: marketing is part and parcel of...