About / Leadership Team
The people behind the framework
ASPIRE is led by a team that has spent decades inside property, finance and advisory. Our role is structural. We design the framework, set the standards and stand behind the advisors who guide investors through every stage.
Built on structure
Senior leadership across strategy, operations, acquisitions, technology and client services
LEADERSHIP PHILOSOPHY
Built around investor outcomes
Leadership at ASPIRE is not about selling property. It is about protecting investors through clear standards, independent governance and a structured process that puts the investor first at every decision point.
Investor first
Every standard, framework and process decision is measured against one test. Does this protect and serve the investor.
Independent governance
Our governance keeps ASPIRE independent of builders, developers, vendors and real estate agents. Investor outcomes drive every decision.
Process driven
Decisions are made by structured process, not by personality. Investors get consistency across the network from first conversation to ongoing review.
THE TEAM
Meet the people who guide ASPIRE
Our leadership brings together property, research, advisory, finance and governance experience. Each member protects a different part of the investor experience.
Richard Crabb
Chief Executive Officer
Richard brings more than three decades of leadership in financial services and property investment. He leads the ASPIRE Network with a focus on structure, standards and investor confidence. Under his direction, the network has built strong client relationships and sustainable growth, supported by a dedicated team committed to professional service.
Nick Menz
National Acquisition Director
Nick leads ASPIRE's National Acquisitions team, identifying investment opportunities across Australia that align with each investor's brief. His background in property acquisitions and market analysis ensures every asset undergoes structured due diligence and negotiation before it reaches an investor's portfolio.
John Whiteman
Chief Technology Officer
John leads ASPIRE's technology function. His team builds the data-driven tools and platforms that support advisors, investors and the wider network. Under his direction, ASPIRE continues to invest in property technology that improves transparency, supports informed decisions and enhances the experience for advisors and clients.
Kim Kozel
General Manager
Kim leads ASPIRE's operations team, managing the day-to-day functions of the network. Her focus on operational consistency ensures every part of the business runs to the same standard, supporting the advisors and clients who rely on the framework.
Ebonie Mulraney
Acquisition Manager
Ebonie leads the national acquisition buyers team and research analysts. Her team works directly with investor briefs from accredited advisors, sourcing, assessing and securing assets that meet the investor's strategy and ASPIRE's due diligence standards.
Aniela Aquino
HR and Client Services Team Leader
Aniela heads ASPIRE's HR and Client Services teams, supporting both the people inside the network and the investors who engage with it. Her team's focus on consistent service standards ensures every interaction reflects the professionalism expected of a structured property advisor network.
OUR COMMITMENT
What this means for investors
ASPIRE's leadership translates into a set of consistent commitments. These are what every accredited advisor delivers, on every engagement, across the network.
Independence in every recommendation
We act for the investor, not for builders, developers, vendors or real estate agents. Recommendations are made free from external commercial influence.
Structured due diligence on every asset
Every property put forward to an investor passes through documented research, modelling and assessment before it reaches the advisor's brief.
Consistency across the network
Every accredited advisor follows the same framework. Investors get the same standard wherever they engage with us.
Continuity beyond the first purchase
Annual reviews and ongoing portfolio support are part of the engagement, not an upsell. Strategy evolves with you.
READY TO TAKE THE NEXT STEP
Speak with an Accredited Property Advisor
Confidential. Independent. No obligation. A short conversation to understand your position and what a structured next step could look like.